How Much Money Does Planet Fitness Make a Year?
How Much Money Does Planet Fitness Make a Year?
- Quick Answer: Annual Planet Fitness Revenue
- Major Revenue Streams of Planet Fitness
- Public Financial Reports & Data
- Member Insights & Local Franchise Examples
- Conclusion: Growth & Future Projections
- Frequently Asked Questions

Quick Answer: Annual Planet Fitness Revenue
If you’re wondering how much money does Planet Fitness make a year, the latest figures show that the company earned over $1 billion in annual revenue. This includes income from franchise fees, memberships, equipment sales, and company-owned gyms. Planet Fitness has seen remarkable growth over the last decade, and 2023 was no exception.
Let’s explore how that billion-dollar figure is broken down, with real examples from financial reports, franchise operators, and gym members themselves.
Major Revenue Streams of Planet Fitness
To understand how much money does Planet Fitness make a year, we need to look at their business model. Planet Fitness earns from:
- Monthly memberships (Classic and Black Card)
- Franchise royalties from 2,400+ locations
- Equipment sales to franchisees
- Annual fees and sign-up charges
Membership Revenue
With over 18 million members globally, even the basic $10/month plan results in hundreds of millions annually. According to their 2023 earnings report, over 60% of total revenue comes from memberships alone.
Franchise Fees
Franchising is a major income driver. Franchise owners pay royalties (typically 7%) and contribute to national advertising funds. This provides a stable income stream even if individual gyms experience downturns.
Public Financial Reports & Data
As a publicly traded company (NYSE: PLNT), Planet Fitness releases quarterly and annual financial reports. According to their Wikipedia page and SEC filings, their total revenue for 2023 was approximately $1.1 billion, with net income surpassing $120 million.
Historical Revenue Growth
Let’s take a look at recent years:
- 2020: $406 million (pandemic impact)
- 2021: $587 million
- 2022: $936 million
- 2023: $1.1 billion
As seen, **how much money does Planet Fitness make a year** has steadily increased — even rebounding impressively post-COVID.
Member Insights & Local Franchise Examples
We gathered insights from actual members and franchisees. One club owner in Orlando said:
“With over 6,000 members paying monthly, even our single location generates close to $700,000 a year. That doesn’t even include merch or enhancement fees.”
“Planet Fitness charges me $25 for the Black Card. I use it daily, and the place is always full. No wonder they’re making billions.” – Emma R., San Diego
If you want to understand how these membership options compare, check our detailed analysis in the Membership & Pricing category.
Conclusion: Growth & Future Projections
So, **how much money does Planet Fitness make a year**? The answer is over $1 billion, and rising. As more locations open worldwide and Black Card upgrades increase, revenue is projected to climb even further.
Their scalable franchise model, low-cost memberships, and growing market in wellness trends make Planet Fitness one of the most financially successful fitness chains globally.
Frequently Asked Questions
How many members does Planet Fitness have?
Planet Fitness had over 18 million members as of the end of 2023.
Is Planet Fitness profitable?
Yes, their 2023 net income exceeded $120 million, proving consistent profitability post-pandemic.
How much money does Planet Fitness make a year from franchises?
Franchise royalties alone generate hundreds of millions annually, based on a percentage of each gym’s earnings.
What contributes most to Planet Fitness revenue?
Membership dues are the top contributor, especially the $25/month Black Card tier.